Nine-plus years growing FMCG territories across New South Wales — turning strong retail and distributor relationships, sharp sales data and disciplined route-to-market execution into consistent revenue growth.
I'm a results-driven sales and marketing leader who has spent the last decade on the front line of FMCG — from running a department floor at Woolworths, to managing one of the largest sales territories in New South Wales, to now leading sales and marketing at Ceres Organics.
My approach is simple: know the customer, know the numbers, and show up consistently. I build long-term, trust-based relationships with retailers, foodservice operators and distributors, use sales data to spot where the next opportunity is, and deliver category presentations that give buyers a clear reason to say yes.
A background in Computer Science (MSc, Victoria University) gives me an analytical edge — whether that's building weekly performance reports, reading the market for leadership, or planning call cycles that cover a territory stretching from the CBD to the Central West.
Long-term, trust-based partnerships that drive retention and repeat business.
Sales data and market intelligence turned into ranging, pricing and growth decisions.
Disciplined call cycles, trade promotions and in-store activation that hit target.
As Territory Manager at Momentum Foods I covered the Sydney CBD west through the Blue Mountains to Orange, and south to Wollongong — across retail, foodservice, wholesale and independent channels.
High-density retail and foodservice accounts; the territory's commercial core.
Independent grocers, cafés and tourism-driven foodservice.
Regional retail and wholesale partners at the territory's western edge.
Coastal retail and foodservice to the south.
A repeatable cycle — from planning the route to reviewing the results — run month after month across every account.
Territory planning and structured call cycles across every channel.
Identify, qualify and convert new business opportunities.
Tailored proposals and category presentations that win ranging.
Trade promotions and in-store activations that lift rate of sale.
Business reviews, reporting and market intelligence for leadership.
An unbroken record at Momentum Foods across a large and diverse NSW territory — ranking among the top performers in the national sales team.
Three consecutive years at Dari's Kitchen, for analytical reporting and sustained target achievement.
Exceeded first-year sales target at Dari's Kitchen through disciplined coverage and ranging.
Strong account retention and repeat business growth across the full territory.
Trained and mentored new sales reps, cutting ramp-up time and lifting team performance.
Victoria University · Sydney, NSW
AICL · Sydney, NSW
Tribhuvan University · Nepal
Whether you're a retailer, distributor or FMCG partner — I'd be glad to talk.